Digital Marketing Strategy
- Sarah Benice
- Feb 21, 2019
- 1 min read
Updated: Aug 24, 2021
There's many digital marketing examples and courses online. Today I would love to share with you one major trick that will increase your visibility dramatically.
Headlines.
Now we have all heard that content is king... A chess ♟ player will say that the queen is the most powerful piece on that board. Now how does that translate to digital marketing. Well.............! The headline in content creation is the queen. After analysing millions of blogs and other forms of content in written word, experts have now found headlines that are 14-17 words long generate more social shares (well over %70) than shorter ones. If you are sitting on the fence wondering 🤔 to do short or long form content, start with that headline(s). Long well structured content also has better engagement, social shares and backlinks.
Google and other search engines, on the other hand love long well structured content that is easy on the eye. So if you need help on structuring your next blog or any other written word, connect with us here and book a consultation. First 15 minutes are free to see if we're a good fit. Happy content creation. 💻

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